City of Darwin Casuarina Aquatic and Leisure Centre
Client
City of Darwin
Service
Communication and marketing support
In-house support
True North Strategic Communication was engaged by City of Darwin to provide communication support in the lead up to the opening of the new $26.8 million Casuarina Aquatic and Leisure Centre.
The Casuarina Aquatic and Leisure Centre is a world-class, dynamic community facility with 3 pools for all ages and abilities to enjoy, including an 8 lane, 50-metre pool, a temperature-controlled, 6 lane 25-metre learn to swim pool and a resort-style lagoon pool featuring an aqua tower, fountains and water squirts.
The centre also has a large, grassed area, half basketball court and a dry play area featuring a unique sensory dome, the first of its kind in the Northern Territory.
City of Darwin’s objectives were to raise awareness about the completion of the facility, promote the opening event and position the facility as Darwin’s new premier water and lifestyle precinct.
True North’s role involved providing communication and marketing support in the months leading up to the opening and during the opening event.
True North dedicated an in-house resource over 2 months to City of Darwin to coordinate all communication and marketing activities, including developing a communication and marketing strategy, writing communication materials, coordinating suppliers and assisting with the development of various materials, including 2 television commercials. True North also provided on the ground support during the opening event.
A highlight of our work was coordinating a photoshoot with local disability support organisation Helping People Achieve who visited the pool before it opened and tested out the new state of the art amenities.
Outcomes
- effective communication and promotion of the project and opening
- well attended opening event, with more than 2500 attendees
- good community awareness of the facility’s completion and opening event.