NAIF Communicating across northern Australia
Client
Northern Australia Infrastructure Facility (NAIF)
Service
Communication and media
True North has been working with the Northern Australia Infrastructure Facility (NAIF) in Cairns and Darwin to help capture and tell stories about the local benefits and outcomes of projects in northern Australia that have received NAIF support.
The major projects that NAIF supports provide numerous economic benefits, employment and opportunities across northern Australia, but sometimes it’s the local stories behind the statistics that really help to convey the benefits.
As we are a local business based in Cairns and Darwin, NAIF engaged True North in line with its commitment to support the development of northern Australia. Our local knowledge and experience in northern Australia, combined with our expertise in communication, was invaluable for this project.
One of the stories for the project involved True North working with Genex Power Limited, Hinterland Aviation, NAIF and local Cairns content creators eMotion, to tell the story of how a $777 million renewable energy project in North Queensland kept a local airline flying through the COVID pandemic.
Claire, who is based in our Cairns office, sourced local content providers, coordinated security clearances at Cairns Airport and project managed the photo and video shoots onsite at the airport.
We created a package of communication materials including social media and website content, a media article, 30-second and 90-second videos and professional images for NAIF to use in publications, social media, media, the NAIF website, in newsletters and at events.
Visit the NAIF website to read the story and watch the video here.
Outcomes
- A package of communication materials including stories, photography and videos for use across various platforms
- NAIF can use the communication materials to highlight the benefits and outcomes of projects that receive NAIF support